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Services
Bespoke research
Original qualitative research designed and delivered to answer your business question, whether by exploring a broad consumer theme or addressing a specific tactical challenge.
Foundational intelligence
Analysis of the category, competition and culture to identify what’s happening in the market and wider world that might have a bearing on your brand’s future.
Insight Bible
Sifting, sorting and consolidation of existing research to distil the most relevant insights and implications for your brand.
Brand positioning
Defining your brand’s DNA, crystallising its offer and setting guidelines for expression.
Creative provocations
Developing stimulus to inspire imaginative thinking.
Qualitative training
Bespoke qualitative skills training to build your team’s ability and confidence working with insight.
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